James Lang
eCommerce Executive | Strategic Revenue Growth & Operational Optimization | Customer-Centric Transformation | Proven Results in Digital Innovation
- Role
- Vice President of Marketplace at Ulta Beauty
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About James Lang
Dynamic eCommerce Leader with a strong track record of driving revenue, profitability, and operational excellence within omnichannel retail. I specialize in leading digital transformations that blend customer-centric design, robust technical solutions, and strategic partnerships to achieve ambitious growth goals. My expertise spans Omni-channel Merchandising, Dropship/Marketplace, eCommerce Operations, UX/UI, Web Analytics, SEO/SEM, Email Marketing and P&L management. I focus on innovative solutions that enhance the digital customer experience.With a collaborative approach, I excel in managing cross-functional teams, fostering partnerships with top technical providers, and creating streamlined, high-impact solutions across the organization. I’m passionate about building strategic frameworks that empower teams and amplify results—driving value through operational efficiency, data-driven insights, and a relentless commitment to excellence: Omnichannel Leadership | Digital Commerce Strategy High Performance Team Development | Strategic Cross-functional Collaboration Strategic Partnership Development & Vendor Management Revenue Growth & Profit Optimization Dropship / Marketplace Strategy & Business Development Digital Operations Optimization | Excellence in Organizational Strategy & Execution Strategic Planning | P&L Management Digital Transformation Digital Customer Experience (CX) & UX Strategy : Rithum | Salesforce Commerce Cloud | Bloomreach | Salsify | Monetate | Adobe Analytics | Google Analytics | Bazaarvoice | Stylitics | Manhattan Associates | Afterpay | FedEx | UPS
Experience
Vice President of Marketplace
Apr 2025 — Present · Chicago, IL, US
Education
Baker College
Bachelor of Business Administration - BBA
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