James Lacorte
Digital | Social | Strategic Communications | Innovation
- Role
- Manager, Communications Strategy at Blue Cross NC
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About James Lacorte
At Blue Cross NC, my role as Head of Social Media encompasses leading our Center of Excellence, where collaboration and strategic vision have enhanced our reputation and engagement across numerous departments. Our team\'s efforts in launching paid social campaigns have founded a dedicated Paid Media team, reflecting a commitment to digital innovation.As Board Chair at SocialMedia.org, I steer high-level discussions and network expansions, contributing to a vibrant community of industry professionals. Harnessing tools like Sprout Social, Salesforce, Khoros and GaggleAMP, we\'ve optimized our digital outreach, demonstrating my strategic acumen and dedication to excellence in social media leadership.
Experience
Manager, Communications Strategy
Apr 2025 — Present · Durham, NC, US
Lead a cross-functional initiative focused on advancing strategic alignment around member and provider needs.Support executive communication planning and messaging execution across the division. Including building and managing a social presence.Drive process improvement and technology adoption to streamline operations and enhance outcomes. Including AI tools and governance, divisional content calendar and reporting and reporting tools. Manage a team focused on delivering high-impact results.Oversee blog strategy, governance, and publishing to ensure content aligns with brand and business goals.
Education
Western Carolina University
Graduate Certificate, Project Management
2009 — 2010
Northwestern University - Kellogg School of Management
Postgraduate Degree, Digital Marketing Strategies: Data, Automation, AI & Analytics
2023
Milligan College
BS, Business Management and Computer Science
1987 — 1991
Skills
- Wordpress
- Internal Communications
- Business Strategy
- Online Advertising
- Photoshop
- Sproutsocial
- Social Media Marketing
- Social Networking
- Strategic Communications
- Management
- Team Building
- Leadership
- Project Management
- Content Management
- Training
- Sharepoint
- Social Media
- Cms
- Hootsuite
- Analysis
- Social Media Monitoring Tools
- Web Development
- SEO
- Strategy
- E-Commerce
- Blogging
- Content Development
- Google+
- Community Management
- Information Architecture
- Marketing
- Web Content Management
- Enterprise Software
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