James Julian
Brand Manager @Savills
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WORK HISTORY
Brand Manager @Savills
Livingston, GB
Lead and own the Livingston Designer Outlet brand strategy•Deliver integrated marketing campaigns across onsite, digital and social channels•Plan and manage onsite events and activations to drive footfall and engagement•Oversee digital and social media strategy, content creation and performance•Work closely with retail partners and brands to support commercial performance•Use data, insight and reporting to inform decisions and optimise results•Manage brand guidelines, tone of voice and creative output•Collaborate with internal teams, agencies and stakeholders to deliver business objectives
EDUCATION
University of Dundee
Bachelor’s Degree, Business Management
Solent University
Retail and Leisure Place Management, Real Estate
ABOUT JAMES JULIAN
I am a Brand Manager at Livingston Designer Outlet (Savills), responsible for building and positioning the Livingston Designer Outlet brand to drive commercial performance, footfall and engagement.Following over 4 years as Retail Performance Manager at LDO, where I worked closely with retail, F&B and leisure partners to deliver sales and income budgets, my role naturally expanded into brand strategy, campaigns, events and marketing activity across the outlet. This progression formalised my transition into a full Brand Manager role, with responsibility for the LDO brand both internally and externally.In my current role, I lead:•Overall brand strategy and positioning for Livingston Designer Outlet•Marketing campaigns, onsite events and activations to drive footfall and sales•Digital, social media and content strategy, ensuring consistent brand messaging•Brand partnerships and retailer collaboration, supporting performance and growth•Data-led insight and reporting to inform decisions and optimise resultsI continue to work closely with retail partners through detailed business reviews, performance analysis and KPI management, supporting sales growth, rental income and long-term brand success. I also collaborate with leasing teams to identify and support key brands, strengthen the retail mix and assist with successful brand transitions into the outlet.With over 10 years’ experience in retail management and retail development, I have led high-volume turnover stores across the UK, supported new store openings, and delivered training and development for managers. My skill set spans retail performance, brand development, visual merchandising, multi-site management, stakeholder engagement and target-driven delivery.I am passionate about creating engaging customer experiences, building strong brand partnerships and delivering long-term value for both the outlet and our retailers.
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