James M.
Director of Paid Search @Publicis Media
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WORK HISTORY
Director of Paid Search @Publicis Media
Toronto, ON, CA
Managing Paid Search strategy & teams supporting a major global luxury travel brand.
EDUCATION
University College Dublin
Postgraduate Diploma, Folklore Studies
University of Galway
B.A. International, French & Irish
University of Galway
Postgraduate Diploma, TV Production & Journalism through Irish
SKILLS
ABOUT JAMES M.
I am a strategic and creative Search, Analytics & Social Performance Manager with over 13 years experience in the digital space, specialising in strategy, analysis and client relationship management. I have extensive in-platform experience with full-funnel strategies across Google Ads (PMax, Search, Dynamic search, YouTube, Shopping, Display), SA360, Bing, Meta, TikTok, Pinterest, X, Snap and Reddit as well as Shopify and E-commerce accounts.I also have a strong interest in coaching, client and peer education and in the professional development of my direct reports, with experience leading in Google, OMG, Shopify and Publicis/Starcom.
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