James Jacobsen
Product Design Leader | AI, SaaS & Enterprise Systems | Team Builder
- Role
- Director of User Experience at Grocery Outlet
- Location
- Santa Rosa, CA, US
- LinkedIn followers
- 500 followers
About James Jacobsen
Design leader with 15 years of experience guiding enterprise and SaaS design strategy. Proven success transforming complex systems into elegant, scalable experiences that drive adoption, reduce friction, and improve business outcomes. Skilled in leading cross-functional teams, scaling global design systems, and integrating AI-driven workflows that connect usability with measurable impact.
Experience
Director of User Experience
Aug 2024 — Present · CA, US
Lead end-to-end UX strategy across Grocery Outlet’s digital ecosystem, spanning internal enterprise platforms and consumer-facing loyalty experiences for a Fortune retailer. Partner with Product, Engineering, Marketing, and cross-functional leadership to define experience strategy, streamline delivery, and drive measurable improvements in engagement, retention, and operational efficiency.• Define product experience strategy across multiple platforms, aligning business goals, brand standards, and technical feasibility.• Led redesign of the customer-facing mobile loyalty app to drive repeat engagement, retention, and revenue growth.• Established insight-led prioritization through usability testing, qualitative research, and partner/store feedback loops.• Partner with Marketing and Product leadership to unify cross-channel experiences and strengthen end-to-end journey consistency.• Guide experience quality through UX acceptance standards, interaction patterns, and scalable design practices.
Education
New York University
Master of Science - MS, Business Administration and Management, General
SUNY New Paltz
Bachelor of Fine Arts - BFA, Graphic Design
General Assembly
UX Design, Graphic Design
Montgomery High School
High School Diploma
Skills
- Social Networking
- Sketch App
- Zeplin
- Dreamweaver
- Illustrator
- UX/UI
- Public Relations
- Constant Contact
- Web Design
- Branding
- Eventbrite
- Indesign
- Microsoft Office
- Logo Design
- Nonprofit Organizations
- Social Media
- Typography
- SEO
- Web Typography
- Press Releases
- Adobe Creative Suite
- Graphics
- Volunteer Management
- Public Speaking
- Css
- Art Direction
- User Interface Design
- Nonprofits
- Invision
- Marketing
- Non-Profits
- Fundraising
- Wordpress
- Event Planning
- Graphic Design
- Salesforce
- Creative Direction
- Raisersedge
- Flash
- Photoshop
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