James Oconnor
Global Head of the Singleton @Diageo
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WORK HISTORY
Global Head of the Singleton @Diageo
London, GB
EDUCATION
University of Cambridge
Master of Arts (M.A.), Natural Sciences
University of Bath
Master of Business Administration (M.B.A.)
SKILLS
ABOUT JAMES OCONNOR
Global brand and portfolio leader with 20+ years of experience building and scaling premium and luxury spirits brands. Proven track record leading complex multi‑market brands and portfolios, shaping long‑term brand vision, driving premiumisation and innovation pipelines, and delivering sustainable share and value growth.Experienced in full P&L ownership, global pricing strategy, portfolio architecture and commercial performance management, alongside deep expertise in consumer insight, creative development, omnichannel media, innovation and luxury brand building.Recognised for setting clear strategic direction, building high‑performing teams, and raising creative and executional standards across agencies and markets to deliver award-winning, effective work that drives brand equity and commercial results.
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