James Fowler
Digital Strategist | Industry Analyst | Global Brand Experience
- Role
- Senior Digital Assortment Manager at Rithum
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About James Fowler
With over ten years of experience in digital marketing and ecommerce, I am passionate about helping world-renowned brands achieve their online growth potential. I leverage my skills in data analysis, research, and communication to gather market intelligence, identify relevant trends and best practices, and develop growth roadmaps for brands and retailers. I also collaborate with account management, sales, product marketing, and business development to deliver optimal solutions and results. Previously, I implemented market-based digital strategic plans for a portfolio of 60 hotels and 12 restaurants across the United States for Marriott, Hilton, and Hyatt where I supervised a team of six Regional Marketing Managers. I also have experience in graphic design, hospitality, and sports marketing, which enriches my creative and analytical approach to digital strategy.
Experience
Senior Digital Assortment Manager
Dec 2023 — Present · Mooresville, NC, US
Drive revenue growth for Rithum through the development, creation, and execution of comprehensive assortment expansion strategies tailored for major online retailers- Serve as a trusted digital merchandising authority, fostering robust relationships with retail partners and key stakeholders within Rithum, including product, sales, and client executives- Regularly collaborate with retailer buyers and merchandisers to craft seasonal merchandising blueprints and supplier recommendations aligned with their strategic vision- Conduct in-depth analyses of Rithum\'s performance metrics and product trends to pinpoint category and brand growth opportunities, providing actionable recommendations for assortment expansion- Collaborate with Rithum\'s Sales, Client Partnership/Solutions, and Marketing teams to devise and execute merchandising strategies, contributing to impactful presentations and initiatives.
Education
University of South Carolina
Bachelor of Arts - BA, Arts, Entertainment, and Media Management
2009 — 2013
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