James Harrup
Speechwriter @Abercrombie & Kent Uk
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WORK HISTORY
Speechwriter @Abercrombie & Kent Uk
Writing the speech for A&K\'s big rebrand reveal was an honour and a challenge.How to allow chairman Manfredi Lefebvre d\'Ovidio the room he needed to express himself authentically while satisfying the brand team\'s needs?Rather than creating a rigid, stifling speech to be read word for word, The Pure Story method was employed for a focussed interview round before preparing the story structure as a framework to allow speech to naturally flow. Allowing Manfredi to use their own words and let their engaging personality and charisma shine through.
EDUCATION
University for the Creative Arts
Visual Communication, Graphic Design
Middlesex University
Art Foundation Course, Art/Art Studies, General
SKILLS
ABOUT JAMES HARRUP
I\'ve spent twenty years helping businesses find the story at the heart of what they do — and hand it back to them in a form they can actually use.What I\'ve learned in that time, working with everyone from global corporations to one-person startups: the most consequential story in any organisation isn\'t the one on the website.It\'s the one running in the background. The unspoken one. The story everyone in every meeting understands without it ever being said. The story the founder holds — usually without knowing they hold it — about what kind of company this is, what it deserves, what it\'s afraid of.This unspoken narrative shapes every decision, every hire, every pitch, every conversation the leadership team has (and every one they don\'t). This is the story that\'s been there since the founding, running quietly in the background, unexamined and unmanaged.My work is finding that story. Reading it clearly. And helping the people running the business decide — often for the first time — whether it\'s still the one they want.I do this through Pure Story, my Strategic Narrative practice. We work with founders, owner-managers and leadership teams who know something isn\'t landing — the rebrand didn\'t stick, the team aren\'t aligned, the pitch feels hollow, the growth has stalled — and need to find out why.More often than not the answer is, it\'s a story problem.I\'m based in Margate. I work globally. I am, permanently and cheerfully, a student of why humans do the things they do — Alongside the consulting work, I\'ve spent the last two years in serious study of how narrative operates on the human mind — the psychology of it, the philosophy of it, the deeply personal dimension of it. How the stories we inherit shape the choices we make. How you and your brand become the author of your own narrative rather than its unconscious character.If your story isn\'t working — for your business, your team, or yourself — I\'d love to talk.Pure Story // Strategic Narrative & C••••••••@purestory.co //
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