James Harrower
Director, Performance Media @Burberry
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WORK HISTORY
Director, Performance Media @Burberry
London, GB
Responsible for the full-funnel media strategy and omnichannel campaign execution against various KPIs • Key member of the digital & eCommerce trading function• Manage our data-led approach across all channels, including segmentation; attribution; partnerships and measurement• Full P&L responsibility with ownership of media budget• Own the relationships between Burberry and all digital platforms and publishers, as well as our media agency • Manage an internal team across multiple departments and markets, alongside our agency teams
EDUCATION
University of Portsmouth
BSc (Hons), Computer Science
SKILLS
ABOUT JAMES HARROWER
Experienced Full-Funnel Marketing Director with a proven track record across luxury, retail, and travel sectors. Skilled in driving strategic growth through integrated marketing, eCommerce, media, and digital channels. Strong background in full-funnel & performance marketing, customer analytics, and data-led decision making. Known for delivering impactful, customer-centric campaigns that blend creativity with commercial impact.
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