James Guerra
Stalled Growth? Looking to expand? Read on...
- Role
- Director at 451 Degrees
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About James Guerra
BUSINESS DEVELOPMENT & GROWTH LEADER | CONSULTANT CROSS-FUNCTIONAL LEADERSHIP & TEAM BUILDING Disruptive product and lack of brand recognition impeded market penetration. Analyzed market opportunities, formalized value propositions, developed strategic road map, formulated SOP/KPIs, authored outreach materials, recruited sales team, and facilitated training. Top producer; expanded revenue from $0 to $8M over 3 years. STRATEGIC PLANNING & PROJECT MANAGEMENT Start-up lacked funding and resources to launch and grow business. Assessed capabilities, performed market analysis, identified growth opportunities, forecasted financials, established budgetary needs, and helped formulate go-to-market strategy. Selected (6 of 650+ applications) into Venture Capitalist Andreesen Horowitz early-stage fund. SALES & BUSINESS DEVELOPMENT LEADERSHIP Declining sales deteriorated morale and threatened sustainability. Researched offerings, interviewed stakeholders, identified growth opportunities, segmented markets, refined branding, cultivated relationships, and negotiated partnerships. Secured 4 enterprise accounts; grew revenue from $125K to $3M in 3 years; generated over $25M. NEW PRODUCT LAUNCH & GO-TO-MARKET EXPANSION Aggressive growth targets necessitated rapid sales force training. Met with founding team, discovered stakeholder goals, solicited customer feedback, pinpointed needs, collaborated with engineering, and launched cross-functional training series. Scaled sales team from 2 to 40; grew revenue from $0 to $6M in 18 months; acquired soon after. TURNAROUND – ORGANIZATIONAL DEVELOPMENT & PERFORMANCE OPTIMIZATION Distressed firm faced impending bankruptcy, declining morale, and dissolution. Analyzed performance data, interviewed stakeholders, identified root causes, evaluated strengths, overhauled sales and marketing, established SOP/KPIs, and oversaw implementation. Increased revenue $400K over 6 months; regained sound financial footing.
Experience
Director
Aug 2019 — Present · San Diego, CA, US
The answer to empowering your data through Contextual Relevancy, Suitability, Brand Safety and GDPR Consumer Privacy Compliance. Our SaaS delivers- Contextual Relevancy, Suitability, Brand Safety, and enhanced Engagement (dynamically, end-to-end on ALL content INCLUDING comments)- Full Transparency (protecting where brands do and don\'t show up with ease and fluidity)- Privacy / GDPR, CCPA Compliant (privacy compliance and consumer trust - No Cookies, No User Profiles/IDs, No Geofencing, No 3rd Party Data)
Education
University of San Diego
Bachelor of Arts - BA, Economics and Psychology
San Diego State University
Master of Business Administration - MBA, Management & Entrepreneurship
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