James Simpson

Senior Digital Lead Central and Eastern Europe @Costa Coffee

London, GB

Responsibility for overall digital strategy and implementation to serve digital solutionsacross consumer and customer platforms. Acts as lead liaison between senior internal and external stakeholders across multiplebusiness entities to define and develop roadmap for digital requirements. Ensures digital ecosystem remains consumer-centric, integrated and coherent. Designs and develops Consumer Experience initiatives: Acquisition, Reengagement & Retention. Defines data capture and management strategy generating growth opportunities. Leads website, social media and ecommerce presence and development across the region.Driving efficiency and effectiveness. Builds business case for digital expansion to support business plans across the region.

Darlington

NCTJ Journalism

Sheffield

Bachelor’s Degree, English Studies