James Gorospe
Account Executive @Archetype
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WORK HISTORY
Account Executive @Archetype
New York, NY, US
Execute day-to-day public relations and social activities for both B2B and B2C client accounts which have included Spotify, Sonatus, Stack Overflow, Nuro, Roku, HARMAN International, GoDaddy, Kinexon, Kyndryl, Vimeo, Waze, VMware, Vizio, and Poly. Work with clients and lead junior team members to execute on high-level media strategies for company announcements, activations and executive personnel. Main responsibilities include media planning and media relations, conducting media and opposition research, coordinating/staffing interviews, social community management and pitch writing. Oversee teams in reporting, media lists maintenance, coverage tracking, briefing materials and managing events and awards correspondences/submissions.Also assist in new business proposals and internal communications and projects surrounding the media and help run Archetypes internal media update engine.
EDUCATION
San Joaquin Delta College
Transfer to CSU
California State University - East Bay
Bachelor's degree, Strategic Communications and PR
ABOUT JAMES GOROSPE
I am a junior PR Coordinator for Archetype Agency, based out of NYC after moving from my hometown of Stockton CA. Studied PR and graduated from California State University East Bay after being given a chance in education at San Joaquin Delta College.Area of Expertise: Corporate / Organizational Communications, Crisis Management, Public Relations, Advertising and SalesAvid computer technology enthusiast, racing hobbyist, hockey player and lover of science fiction.
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