James Lowe
Senior Director, Marketing and Communications @Intermountain Health
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WORK HISTORY
Senior Director, Marketing and Communications @Intermountain Health
Salt Lake City, UT, US
Lead national brand, marketing, communications, and philanthropy growth strategy for Intermountain’s multi-state pediatric and foundation enterprise. Oversee integrated donor and consumer campaigns, executive and crisis communications, and enterprise storytelling across a complex, federated enterprise system. Manage $700K budget and lead a seven-member team supporting 16 senior executives across hospital and foundation leadership.• Led enterprise brand and campaign marketing strategy for the Primary Promise philanthropic initiative, supporting $650M+ raised via integrated storytelling, donor engagement, and executive visibility platforms.• Architected and launched new, unified pediatric enterprise brand across a nine-state system, strengthening market position and aligning hospital, foundation, and regional stakeholders under single national narrative• Designed and executed integrated peer-to-peer, direct-to-consumer, and service line marketing strategies for 21 pediatric programs, driving system-best profitability while expanding donor & patient acquisition pipelines• Structured and activated co-branded partnerships with major professional sports, academic, and corporate organizations, expanding national visibility, community fundraising engagement, and sponsorship revenue• Built and scaled enterprise editorial and communications platform, achieving system-leading engagement metrics (61% open rate, 7% CTR)• Executive-produced a 10-part documentary storytelling platform to deepen donor affinity, strengthen major gift strategy, and elevate mission visibility across enterprise and community audiences• Led integrated marketing & communications strategy supporting opening of three new children’s hospitals
EDUCATION
Indiana University Bloomington
Master of Science (M.S.), Public Health: Kinesiology and Exercise Science
Indiana University
Master of Science, Public Health/Kinesiology
University of Utah
Bachelor of Science, Mass Communication/Media Studies
University of Utah
Bachelor of Science (B.S.), Mass Communication/Journalism
SKILLS
ABOUT JAMES LOWE
I’ve spent my career helping mission-driven organizations grow, in scale, clarity, connection, and impact. At the center of my work is a simple belief: when strategy and storytelling are aligned, organizations can grow authentically.For more than 15 years, I’ve led enterprise marketing, communications, and engagement strategy across multi-state health and nonprofit systems. My work focuses on aligning brand, multimedia storytelling, digital platforms, and philanthropy to translate purpose into measurable audience growth and fundraising performance.Today, I oversee national brand and engagement strategy for a nine-state pediatric health and foundation enterprise. I partner closely with executive leadership to unify federated teams, strengthen narrative governance, and build integrated engagement ecosystems that support donor growth, stakeholder trust, and long-term revenue performance. I’ve supported philanthropic campaigns exceeding $650 million and led the launch of unified enterprise brands across complex systems.I’m drawn to roles where engagement is more than marketing, where it advances healing, research, community, and meaningful change.
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