James Fritz
- Role
- Manager - Product Management Marketing at Charles Schwab
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Manager - Product Management Marketing
Jan 2022 — Present
As a Product Marketing Manager at Charles Schwab, I manage the Digital Marketing team\'s experimentation program, as well as own various experiences on the retail website. Some of my top accomplishments include- Transformed experimentation program into center of excellence for marketing team - Successfully implemented organization\'s first ever federated experimentation program, utilizing internal and agency resources - Launched and shared measurable insights from over 50 A/B tests that are used to optimize website for visitors - Created net new webpage designed to support new to retail prospects in their account selection process - Enhanced Awards page to include most recent Schwab awards, and ensure all language and imagery is compliance approved - Held quarterly meetings with various stakeholders, including managing director, to share experimentation learnings and showcase wins and opportunities for program improvements - Presented test learnings in quarterly analytics meeting to CMO and other top marketing executives
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