James Hall
Associate Director of Digital Marketing @Cooley LLP
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WORK HISTORY
Associate Director of Digital Marketing @Cooley LLP
Lead and manage a team of digital marketers in planning, executing, and optimizing online campaigns across various channels, including email, web, and SEO. •Develop and implement digital marketing strategies aligned with the company\'s goals and brand identity. •Analyze and report on the performance and ROI of digital marketing campaigns using web analytics tools and data-driven insights. •Identify and test new and emerging digital marketing trends and technologies to enhance the user experience and track engagement. •Collaborate and provide strategic advice to internal and external stakeholders, such as practice group marketers, lawyers, communications team, client service team, business development, pitch and proposals, and CRM teams, to ensure alignment and effectiveness of digital marketing messages and campaigns. •Oversee the maintenance and improvement of the company\'s website, cooley.com, and multiple blogs covering various legal topics and industry insights. •Report to the Chief Marketing Officer and provide guidance and support to the digital marketing team. •Partner with external vendors and agencies to manage and optimize the company\'s digital marketing platforms and tools and manage budget.
EDUCATION
Full Sail University
Graduate Certificate, Educational/Instructional Media Design
Full Sail University
Master's Degree, Internet Marketing
Full Sail University
Bachelor's Degree, Digital Arts & Design
ABOUT JAMES HALL
Experienced Digital Marketing expert with a demonstrated history of working in the legal, education technology, B2B, and hospitality industry. Skilled in Digital Marketing Management, Social Media, Design, and Integrated Marketing. Strong marketing professional with a Graduate Certificate focused in Educational/Instructional Media Design and a Masters Degree from Full Sail University.
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