James Copson

Creative Director Head of Content @Anattic

Manchester, GB

I’m a Creative Director and Head of Content with over a decade of experience shaping brand stories through high-quality film, photography and narrative-led campaigns. I’ve directed and led creative for global names including PlayStation, Porsche, Google, New Balance, Jack Daniel’s, and Ticketmaster — creating work that balances cultural relevance with commercial impact.My approach is grounded in authenticity and emotion. Whether it’s a documentary series that champions grassroots music venues, or a cinematic campaign for a premium lifestyle brand, I’m drawn to ideas that resonate deeply and feel human. I believe the best content doesn’t just sell — it connects.I specialise in developing content strategies and creative campaigns that feel purposeful, considered and culturally aware. From big brand moments to intimate storytelling, I’m focused on helping brands stand out by being honest, creative and brave.I’m hands-on across the process — from pitch and concept to direction, production and delivery — with experience leading multi-disciplinary teams across global shoots, editorial content, commercials, and brand platforms.

York st John University

Bachelor of Arts (BA), Film & Television Production