James Cochrane
Senior Digital Manager @Vodafone Business
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WORK HISTORY
Senior Digital Manager @Vodafone Business
Group Enterprise digital platforms manager with full operational responsibility for Vodafone\'s global B2B website.
SKILLS
ABOUT JAMES COCHRANE
Senior digital manager with over 20 years experience launching and managing B2B/B2C websites and digital experiences for companies such as Dell, Vodafone, and Yell.Full management accountabilities across a diverse portfolio of global digital platforms spanning ecommerce, lead generation, self-serve and digital automation, with a solid understanding of all aspects of digital marketing from traffic acquisition/retention, and conversion in alignment with business KPIs.Specialities- Digital Transformation - Online Product Owner - Product strategy & development- Agile and Waterfall delivery methodology - Online user profiling and segmentation- Personalisation and relevance based targeting- Platform migration (Oracle WCS, SDL Tridion, Sitecore, Magento, Websphere)- B2B, B2C digital marketing- Digital Marketing Automation- Multi platform data integration- Web Analytics and User Behaviour Analytics (Adobe Omniture, WebTrends, Crazy Egg)- Online Optimization and User Experience- Content Marketing- Search Engine Optimisation (SEO)- Operational management- Budget Management- International team management- Supplier Management
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