James Cisneros

About James Cisneros

I’m a B2B SaaS sales professional with 7+ years of experience helping product-driven teams adopt software that improves how they operate, scale, and go to market.I currently work with fashion, apparel, and fast-moving consumer-goods brands at Centric, where I support emerging teams evaluating Product Lifecycle Management (PLM) and broader concept-to-replenishment workflows. My role focuses on consultative discovery, new-logo acquisition, and guiding cross-functional buying groups through complex evaluations.Prior to Centric, I sold SaaS platforms across data privacy, email infrastructure, and marketing analytics — including roles at Osano, Mailgun (Sinch), and TrendKite (Cision) — consistently working with technical, legal, marketing, and executive stakeholders. These experiences shaped my ability to translate complex technology into clear business outcomes.Earlier in my career, I worked in the music industry supporting artists, labels, and publishers with licensing and royalty workflows for large retail environments. That background continues to influence how I approach sales: with curiosity, empathy, and a strong appreciation for creative businesses.Outside of work, I enjoy playing music, photography, videography, and spending time outdoors with my wife and our adventure-loving dog.

Experience

1. Regional Sales Manager, Smb

   Centric Software

   Jun 2024 — Present · Denver, CO, US

   Own full-cycle new-logo SaaS sales for emerging fashion and consumer brands, partnering closely with creative and operational teams from discovery through decision• Build and advance a qualified SMB pipeline through outbound prospecting, inbound interest, and partner referrals, collaborating with pre-sales and leadership on deal strategy• Support cross-functional buying groups (design, product development, operations, IT, finance) evaluating PLM and product-centric platforms to improve speed-to-market and day-to-day collaboration

Education

• New York University

  Master of Arts, Music Business (coursework completed)

• Texas State University

  Bachelor of Arts, Public Relations

• Codecademy

  Pro Intesive Certificate, Build Websites from Scratch Instensive Course

  2018 — 2018

Skills

• Siebel
• Microsoft Office
• Sales
• New Media
• Html
• Management
• Entertainment
• Asana
• Contract Negotiation
• Css
• Facebook
• Client Relations
• Account Management
• Music
• Project Management
• Slack
• Atom
• Publicity
• Adobe Acrobat
• Filemaker Pro
• Leadership
• Windows
• Bash
• Marketing
• Trello
• Public Speaking
• Adobe Creative Suite
• Customer Service
• Command Line
• Echosign
• Github
• Artist Relations
• Mac Os X
• Music Licensing
• Social Media Marketing
• Microsoft Excel
• Music Industry
• Oracle
• Copyright Registration
• Press Releases