James Chu
Professor Product Design, Brand Strategy @Artcenter College Of Design
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WORK HISTORY
Professor Product Design, Brand Strategy @Artcenter College Of Design
Pasadena, CA, US
Classes include Branding Strategy, Design Strategy, Advanced Product Design, Packaging Design, Interaction Design, Immersive Retail Design, User Experience, DesignStorms, Design Process, Transdisciplinary Design Studio (Uber, Microsoft, Xbox, Visa, ADP, Vans, BYD, Piaggio, Vespa, Moto Guzzi, Aprilia, Nestle, Quiksilver, DC Shoes, Roxy, P&G, Hugo Boss, Lacoste, Gilette, Avery, Jenny Craig, USGS, City of Pasadena)
EDUCATION
ArtCenter College of Design
Industrial Design
King's College, Soto de Viñuelas
British GCE
University of Southern California
Computer Science
SKILLS
ABOUT JAMES CHU
Growing up in three very different continents (Asia, Europe and North America) with diverse cultural backgrounds had profoundly enriched and influenced me as a multi-disciplinary designer, visionary thinker and citizen of the world.Before enrolling in the Industrial Design program at ArtCenter College of Design, I earned a B.S. degree from the world’s 10th ranked Computer Science program at University of Southern California. After working 3+ years at Burroughs, the 2nd largest mainframe computer manufacture in the world at that time, I decided to pursue my passion in design and got into ArtCenter’s top-ranked ID program. I have 25+ years of experience, expertise in brand strategy and user-centered multidisciplinary design for top-ranked global brands, Fortune 500 companies, municipality, non-profit institutions, mid-cap companies as well as small start-ups. I\'ve had the fortune to consult and be hired for leading projects and workshops and teaching research, brand strategy and multidisciplinary design for Nike, Nokia/Vertu, Motorola, Cisco/Linksys, Belkin, ArtCenter College of Design, Verizon, Uber, Microsoft, P&G, Nestle, USGS, Visa, ADP, Piaggio, BYD Auto, Vans, Avery, Disney, Quiksilver, City of Pasadena and many more. As an example, I led multidisciplinary teams, created global branding strategies and roadmaps for Belkin that contributed to a 200%+ growth in just 3+ years. I have mentored countless students who are now influencing businesses to create meaningful experiences for their customers.Specialties: User-centered multidisciplinary design (branding, product design, UX, IxD, retail experience, environment, system design, service design), holistic brand strategy (strategic foresight & planning, roadmap, brand experience, user insights, customer-centered value proposition, brand identity system), multidisciplinary team building & management, cross-functional collaborations, branding/design education, professional speaking and leading creative workshops.
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