James Bonesho

About James Bonesho

Career Focus: “User experience architect, with a focus on digital user persona strategy. Driven by data interpretation and the analysis of multi-channel ux design. Consumer usability solutions engineer.” Direction:\"Mr. Bonesho’s approach to ideation and development is rooted in both information architecture and user data design strategy. He has been providing dynamic web solutions and developing business focused search and social marketing initiatives for creative agencies, corporate clients and non-profit organizations for over 13 years.\" Dedication: industry innovation, tactical development, strategic design, data driven creative. • Exceptional understanding and management of website design, database management and of online dynamics that will produce results. • Valuable blend of resourcefulness and experience to build traffic and sales while employing analytic tools to monitor, direct and report on strategy effectiveness. • Ability to both model and mentor eCommerce strategies, search and shopping engine performance patterns, and social media management to build presence for multiple affiliates.

Experience

1. Director Digital Marketing & Ux Strategy

   Webgoals

   Jan 2010 — Present · Milwaukee, WI, US

   Performed data analysis and on going competitor research to determine effectiveness of continuous digital content strategies, chart direction of campaign, and set goals for ongoing UX focused CMS development sprints. Executed UX Strategy on a 30 day cycle which provided ongoing BI discovery and market penetration for our clients.• Developed and implemented Search engine and social media user content marketing strategies for internal and external clients. • Evaluated campaigns and translated data into actionable business intelligence suggestions and site design alteration plans focused on user experience (UX).• Hired, trained, managed and executed performance reviews for a dynamic team of in-house visual designers and copywriters who executed WebGoals tactical content strategy and client specific multi-channel social media campaigns, along with external developers as needed. • Provided stake-holders with monthly WebGoals User Strategy reports, assessing the interpretation of user analytic data, SEO metrics, content performance and social media engagement.• Developed and implemented Search engine and social media user content marketing strategies for internal and external clients.• Executed enterprise scale multi-channel integration of specific on-site user data and social media analytic packages.Concept OverviewWebGoals is based on a process which I developed, with a general workflow of; compiling the on-site user behavior data, user inbound-flow patterns, channel specific social media engagement data and then exploring the relationship with our content performance. This provides a clear view into the effectiveness of the ux strategy research performed at the start of the WebGoals monthly cycle.

Education

• University of Wisconsin-River Falls

  Geographic Information Science and Cartography

  2001 — 2007

• Oconomowoc High School

  Entrepreneurship & Marketing

  1995 — 1999

• Udemy

  Digital UX Usability Certification, User Experience

  2013 — 2013