James Blair

About James Blair

I’m a product and operations leader focused on helping teams grow by setting clear strategy, building the right systems, and making execution repeatable.At CarbonWeb, I serve as VP of Product, overseeing two areas:• CarbonApps: our SaaS product division for the Monday.com marketplace. I set product direction, define roadmaps, and keep technical work aligned with user needs and business growth.• CarbonWeb: our services division, where I lead solution design, service packaging, pricing, and coordination across product, creative, and marketing. My focus is on making delivery scalable, consistent, and efficient.Outside of CarbonWeb, I run Blair Consulting, a small advisory where I support founders and operators with product and operational strategy. These projects are selective and balanced with my full-time role.I lead by creating clarity, making scale possible, and ensuring teams stay focused on solving the right problems with the right systems in place.

Experience

1. Head of Product

   Carbonweb

   Apr 2025 — Present · Willoughby, OH, US

   Own end-to-end product direction across CarbonWeb’s and CarbonApps marketplace apps, client platforms, and internal systems, from problem discovery and scoping through build, launch, and iteration.• Lead development of a multi-app portfolio in the monday.com ecosystem, including defining product strategy, roadmap priorities, pricing models, and GTM positioning.• Act as the connective tissue between product, engineering, creative, marketing, sales, and support by translating real customer problems into shippable solutions and repeatable services.• Drive complex platform builds and migrations, including ATS and CRM systems, AI-assisted search and matching, and workflow automation that replaces legacy tools.• Design and maintain scalable productized services, onboarding packages, and Solutions offerings that balance marketplace expectations with real delivery constraints.• Set standards for product documentation, use cases, accuracy reviews, and internal handoffs so marketing and creative can move fast without breaking trust.• Partner directly with leadership on pricing strategy, revenue mix, partner alignment, and long-term platform bets, especially around AI-enabled workflows and ops.• Stay hands-on where needed, owning discovery docs, MVP definitions, and roadmap tradeoffs while delegating execution and scaling the system around the work.

Education

• DeVry University

  Graphic Design