James Bassett
Head of Creative Solutions @PwC UK
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WORK HISTORY
Head of Creative Solutions @PwC UK
EDUCATION
Downside School
A Levels, Art, History, Business Studies
University of Hertfordshire
2D Design, Graphic Design
SKILLS
ABOUT JAMES BASSETT
Senior creative and brand leader with deep experience in professional services, spanning creative delivery, brand implementation, experience-led work and transformation. A career built around developing high-performing creative capability that supports brand quality, client experience and business priorities. Extensive experience leading multidisciplinary teams, working across complex stakeholder environments, and evolving creative services into more integrated, strategic functions that combine strong delivery with continuous improvement and innovation. Recent focus has included supporting large-scale brand implementation, strengthening governance and quality, modernising workflows and tools, and helping teams adopt AI in practical and useful ways. Particularly interested in the space where brand, creativity, technology and operations come together to improve consistency, impact and experience. Strong believer in creative excellence, people development and building environments where teams can do their best work while delivering high standards for the business.
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