James A.

About James A.

I’m a data analyst with a passion for transforming complex problems into clear, actionable insights. With a Master’s in Data Analytics and degrees in Accounting, Applied Mathematics, and Statistics, I specialize in business-focused data analytics and translating technical insights for non-expert business leaders. My toolkit includes, but is not limited to, SQL, Python, R, Tableau, Power BI, and Excel, and I\'m always up for new challenges in data analysis and finance.In my work at AT & T, I’ve streamlined processes with Power Automate, led cross-functional training in data visualization, and delivered timely support for ad-hoc analysis to keep projects on track. My experience as a TA for Georgia Tech’s master’s program has sharpened my ability to communicate complex data effectively, empowering teams to make informed decisions. I’m known for my dedication and a supportive approach that encourages my peers to develop their own analytical skills.Outside work, I’m an avid puzzle solver, baseball fan, and woodworking enthusiast. I enjoy logic games and learning in all forms—skills that I bring into my work to stay curious and innovative.https://github.com/james-b-ashworth(Personal account: all content, including images/video, is mine and not affiliated with AT & T.)

Experience

1. Principal Advanced Analytics

   AT&T

   Jul 2025 — Present · Atlanta, GA, US

   Lead complex analytics initiatives focused on enhancing customer experience, optimizing business performance, and supporting data-driven strategic planning across multiple business units.• Apply advanced statistical techniques—including regression modeling, time series forecasting, and A/B testing—to uncover behavioral trends, predict outcomes, and guide high-impact decisions.• Develop and refine scalable models and business cases using tools such as Python, R, Power BI, Tableau, and SQL across large, integrated data sources (eCDW, BIDW, Snowflake).• Partner with business leaders to identify opportunities for growth, design innovative solutions, and deliver visual insights that directly influence executive-level decision-making.• Build and maintain automated reporting pipelines and dynamic dashboards that surface key KPIs and performance metrics across broadband, mobility, and converged service domains.• Serve as a technical mentor to analysts, supporting skill development in statistical modeling, data storytelling, and analytics best practices across teams.• Act as SME for emerging technologies and analytics frameworks, providing thought leadership in forecasting, AI-assisted decision support, and business strategy alignment.

Education

• Kennesaw State University - School of Data Science and Analytics

  Statistics

• Kennesaw State University

  Bachelor of Science - BS, Computational and Applied Mathematics

  2018 — 2021

• Georgia Institute of Technology

  Master's degree, Analytics

  2021 — 2024