James Basbas

About James Basbas

I’m an AI and marketing strategist who helps brands turn strategy into campaigns that actually move the needle on customer engagement and sales.I graduated from Babson College with honors, receiving the Canfield Award as the top marketing student, and I’ve spent the last 20+ years putting that foundation to work—most recently 12+ years leading digital marketing efforts for agency clients. On the agency side, I’ve partnered with regional retailers and liquor & wine brands to plan and execute integrated marketing programs across website, content, email, social, paid media, and video. I’m as comfortable in the weeds of execution as I am in strategic conversations about revenue, margins, and long-term growth.Where I add the most value- Translating business goals into clear, prioritized marketing strategies that teams can actually execute- Using AI and data analytics to accelerate ideation, sharpen messaging, and improve campaign performance- Leading cross-functional teams from brief → launch → optimization, with a focus on quality and measurable outcomes.I care a lot about delivering consistent, high-quality work and making sure marketing efforts are tied to real business results—not vanity metrics.

Experience

1. Marketing Director

   Granite River Studios Inc

   Jul 2022 — Present · Derry, NH, US

   Creating compelling visual stories and driving traffic to video content. Customers choose to work with businesses and brands based on a personal connection. Engaging video creates and reinforces that connection. Marketing campaigns generated 12 million impressions, email acquisitions, and social growth of 500%.

Education

• Leadership Greater Manchester

  Leadership

  2011 — 2012

• The Johns Hopkins University

  Statement of Accomplishment, Data Analysis

  2013

• Babson College

  BS, Marketing

  1998 — 2002

• Manchester West

  Marketing

  1995 — 1998

Skills

• Digital Marketing
• Marketing Management
• Email Marketing
• Product Marketing
• Event Planning
• Change Management
• Social Networking
• Social Media Marketing
• Press Releases
• SEO
• Public Speaking
• Trade Shows
• Political Consulting
• Public Relations
• Media Relations
• Business Strategy
• Marketing
• Fundraising
• Marketing Strategy
• Advertising
• Powerpoint
• Strategy
• E-Commerce
• Web Project Management
• Political Campaigns
• Community Outreach
• Management
• Social Marketing
• Event Management
• Social Media
• Recruiting
• Crm
• Leadership
• Web Content Management
• Thought Leadership
• Contract Negotiation
• Creative Direction
• Microsoft Office
• Sales
• Online Advertising