James Austin Ritchey
Director of Sales, California | Buddies Brand | Sales & Market Development | Cannabis & CPG Sales Leader
- Role
- Director of Sales, California at Buddies Brand
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About James Austin Ritchey
As Vice President of Sales, California at Buddies Cannabis Company, I lead statewide…
Experience
Director of Sales, California
Jan 2025 — Present · CA, US
Lead the statewide sales strategy and execution for Buddies Cannabis Company, managing a cross-functional team across sales, operations, and fulfillment in California’s dynamic cannabis market. Responsible for driving revenue, expanding market share, and developing long-term strategic partnerships with top-tier accounts and delivery platforms.Key Responsibilities:Direct a high-performing sales organization across all California territories, overseeing recruitment, onboarding, and development of Sales RepresentativesSet and manage performance KPIs, ensuring accountability and consistent execution in the fieldPartner with the Director of Marketing to align campaigns with retail strategies, supporting reps with branded materials, promotional tools, and launch initiativesCoordinate with production and processing teams to align supply and demand, and oversee inventory allocation across SKUs, devices, and delivery partnersManage Sales Operations, Brand Ambassadors, and Fulfillment Drivers to ensure seamless execution from warehouse to shelfProvide in-field leadership, strategic coaching, and real-time support to sales reps to maximize territory performanceTrack and report on key metrics including revenue, account activity, sales pipeline, collections, sampling ROI, and competitor trendsDrive strategic account growth through data-driven planning, relationship management, and customized promotional support
Education
University of New Orleans
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
2012 — 2014
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