James Morrison
Consultant @Jennings Consulting
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WORK HISTORY
Consultant @Jennings Consulting
Toronto, ON, CA
EDUCATION
McMaster University
Master of Science (MSc), Neuroscience
McMaster University
Master of Business Administration (MBA)
McMaster University
Bachelor of Science (BSc), Psychology, Neuroscience and Behaviour
SKILLS
ABOUT JAMES MORRISON
I started my career applying behavioral science to solve business problems. For several years I led PwC’s Behavioural Science practice, helping companies improve marketing, design, customer experience, and employee engagement through an interdisciplinary lens of psychology, evolution, and neuroscience.Now, I\'m focused on integrating behavioural science into product growth strategy. I leverage my behavioural science lens to create a competitive advantage that drives growth and differentiation from competitors. I was drawn to behavioural science by a deep curiosity about how I could make sense of human behavior, and I\'ve built my career around translating those insights into practical solutions that work.Always curious, always learning. Let\'s connect.Certified Member of the Global Association of Applied Behavioural Scientists (GAABS)
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