James Hick
European Commercial Marketing Manager @VCT Europe
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WORK HISTORY
European Commercial Marketing Manager @VCT Europe
European Commercial Marketing Manager – Luxury Brand Division (Fine Wines & Ultra Premium)Led pan-European strategy for Icon and Fine Wine brands, including icon wine Don Melchor, awarded #1 Wine in the World by Wine Spectator 2024. Strategy recognised internally as a global “gold standard” approachDelivered strong growth and margin in flat luxury markets through selective distribution, storytelling and DTCSecured senior global leadership buy-in and aligned multiple markets behind a single strategic visionFull P&L accountability and matrix leadership across UK and European teams
EDUCATION
Sir William Borlase's Grammar School
AAB at A Level, Business Studies, Psychology and Design Technology
Lancaster University
Bachelor of Science (Hons.) 2.1 (Upper Second Class), Marketing Management
ABOUT JAMES HICK
An ardent commercial marketing leader with 15 years experience of marketing leadership and results delivery, driving brand growth across both Luxury (Fine Wines: Don Melchor and Amelia) and much-loved FMCG consumer brands such as Casillero del Diablo, Cadburys, Skittles, Tassimo and Dairylea. Currently, leading the Luxury Brand Division of Concha y Toro across Europe and driving year on year growth, through positioning luxury brands through authentic storytelling and building optimum RTM channels and digital platforms/eCommerce.A strong commercial background from both pure brand marketing management and commercial sales roles, having completed the Commercial Graduate Scheme of Mondelez International, with Grocery National Account Management, Brand Management and Customer Marketing experience.
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