James F.

WORK HISTORY

EDUCATION

ABOUT JAMES F.

At the heart of every great event is a story — one that inspires, connects, and leaves a lasting impact. That’s what I help organizations achieve. As Vice President of Sales & Marketing at Cantrav, I lead a national team dedicated to designing and delivering world-class meetings, incentives, and events across Canada. Since stepping into this role, I’ve helped drive growth in revenue, expand into new markets, and deepen partnerships with some of the most recognized names in hospitality. Clients turn to me and my team because we don’t just execute events — we craft experiences that align with business goals, motivate teams, and strengthen culture. Whether it’s a high-stakes executive meeting, a large-scale incentive program, or a signature brand experience, I focus on delivering measurable outcomes: higher engagement, stronger loyalty, and undeniable ROX. I believe success in this industry comes down to people — building trust with clients, nurturing partnerships, and empowering teams to do their best work. My leadership style is people-first, collaborative, and results-driven. I thrive on bringing innovative solutions to the table, from leveraging new technology to driving initiatives around sustainability and reconciliation. If you’re looking for a partner who combines creativity with business acumen — and who knows how to translate a vision into an unforgettable experience — let’s connect. Together, we can create events that inspire, engage, and deliver results long after the lights go down.