James Floyd

Experience

1. Senior Brand Manager

   Daybreak Game Company LLC

   May 2023 — Present

   Marketing Strategy and Executiono Lead the development and execution of comprehensive marketing strategies for over 10 games from go-to-marketing, through live service, to end-of-life on PC, Xbox, PlayStation, and Switch. o Notable titles include: H1Z1, DC Universe Online, PlanetSide 2, EverQuest, Aliens: Fireteam Elite, MTGO, and more.Digital Marketing Expertiseo Lead digital marketing efforts, organic and paid, across social media, content marketing, influencer collaboration, and email marketing. Designing and executing multi-channel marketing campaigns focused on delivering on KPIs such as ROI, conversion rate, and engagement.Cross-Functional Collaborationo Champion comprehensive branding, marketing, and communication efforts for diverse product portfolio, fostering seamless collaboration with internal product teams, and internal and external creative services and merchants/publishers to conceptualize, strategize, and implement impactful branding and marketing strategies.Licensing and Partnershipso Work on products licensed from Warner Bros, Disney, and Wizards of the Coast, collaborating with them on approved branding and co-marketing opportunities.Performance Metrics and Reportingo Develop and maintain comprehensive performance reports, analyzing key metrics to measure the effectiveness of marketing strategies and present findings to senior leadership.Market Research and Analysiso Conduct in-depth market research including game mock reviews, to determine best market timing and game budget considerations for multiple game launches, major game updates, and expansions.Budget Managemento Simultaneously manage multiple annual game budgets, allocating funds strategically across various initiatives and channels.

Education

• UC San Diego

  Bachelor of Science (BS), Management Science

  2011 — 2013

• San Diego State University

  Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies

  2013 — 2015

Skills

• Marketing
• Digital Marketing
• Digital Media
• Public Speaking
• Google Docs
• Time Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Market Research
• Operations Management
• Video Games
• Brand Development
• Microsoft Office
• Email Marketing
• Microsoft Word
• Team Leadership
• Business Ethics
• Leadership
• Brand Management
• Marketing Strategy
• Economics
• Management
• Strategic Planning
• Analysis
• Media Planning
• Small Business Financial Management
• Cross Media Marketing
• Business Communications
• Social Media
• Project Management
• Teamwork
• Advertising
• Data Analysis
• Process Improvement
• Hootsuite
• Customer Service
• Strategy
• Product Marketing
• Research