James Xu
- Role
- Data Scientist Ii at Truist
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About James Xu
A professional with several years of rich work experience in Data Science and Finance. An…
Experience
Data Scientist Ii
Jan 2020 — Present
Creating a unique financial wellness score for our clients incorporating both self-evaluation and objective metrics. Utilized dimensionality reduction and information theory for feature selection. Analyzing online banking activities, client account information, and client feedback database to predict the best channel/content for delivery, and identify the best product. • Advocated for the Client Financial Wellness project to evolve from a simple regression used to measure KPI to a full-blown digital application by creating process map to detail vision and data we plan to leverage. • Established the infrastructure for NLP topic extraction and classification to enable real-time processing of client feedback; Extracted actionable insights from app reviews, client complaints, and Tweets when our app launched, helping developers prioritize issues and raise app score. • Researched competitors’ products and initiatives by clustering key terms in their earnings call. • Improved client account funding rate by querying relevant features from Digital Account, Branch Data, Voice of Client tables and implemented a variety of ML models to predict their impact. Creating A/B tests to experiment with the most efficient action to reduce the probability of unfunded accounts • Established an end-to-end process for the Culture Activation Process within the firm: automating PowerPoint report using python, storing employee answers in SQL, coming up with sentiment scores for text feedback, and produce ad-hoc report based on executive needs. • Familiarity with models in Scikit Learn, XG Boost, NLTK, and vendor tools including Data Robot
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