James Wes Merritt
Director of User Acquisition @Holonis
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WORK HISTORY
Director of User Acquisition @Holonis
Responsible for the planning and implementation of customer acquisition campaigns, testing content and messaging, optimization of campaign performance, and scaling successful channels. Manage the user acquisition budget and report on key performance indicators. Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by managing advertising campaign execution, creating and optimizing campaigns, as well as analyzing traffic data and solving problems. Help identify and evaluate new opportunities to grow the business, which include new product features, partnership marketing opportunities, and new channels or customer targets.Duties: • Analyze campaign results and structure tests cases to improve performance and conversions. • Partner closely with Media Group teams to compliment User Acquisition strategies. • Mentor, motivate, and develop the user acquisition team to ensure they/we are set up for success. • Manage our comprehensive strategy and drive execution, optimization, as well as budget allocation. • Seek opportunities to improve our user acquisition process and methodology. • Strive for analytical excellence increasing efficiency. • Communicate program highlights and data analytics to Management team for review. • Lead and execute all areas of marketing initiatives to drive user acquisition and increase customer retention.
EDUCATION
San Diego State University
Psychology
ABOUT JAMES WES MERRITT
Experience and Knowledge:• Knowledge of structuring sales quota and revenue expectations• Proven experience in planning, executing and delivery of Sales and Marketing strategies• Proven leaderships skills and excellent people management experience• Exceptional verbal, written communication and interpersonal skills• Experience with providing strategic sales management at a consultative level• Ability to prepare reports and use of appropriate mode of communication• Experience in strategic planning and execution
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