James Watson
Senior Director of Marketing @St. Luke's Health System
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WORK HISTORY
Senior Director of Marketing @St. Luke's Health System
Boise, ID, US
EDUCATION
University of West Florida
B.A, English
Healthcare Executive Fellowship, Advisory Board Company
Fellow, Healthcare Executive Fellowship
East Tennessee State University
Master's degree, Rural Health Issues
SKILLS
ABOUT JAMES WATSON
20 years of communication, branding, marketing and PR experience• 15 years of experience specific to health care• Led cancer campaign that won the 2015 gold award from Marketing Healthcare Today magazine and saw 25% increase in cancer service line volumes• Extensive experience building campaigns for health care product lines such as cancer, orthopedics and cardiology • Strong leadership skills with progressive management growth• 2-year, employer-sponsored fellowship with the health care think-tank Advisory Board Company in Washington, D.C.• Positively managed budgets in excess of $5 million• Computer/design skills, including Adobe programs such as InDesign, Muse and Photoshop• Strong history with social media, digital marketing and CRMs• Regularly negotiated six-figure vendor contracts• Extensive physician relations experience, including recruitment, practice branding and strategy
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