James Watson
Senior Director of Marketing at St. Luke’s
- Role
- Senior Director of Marketing at St. Luke's Health System
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About James Watson
20 years of communication, branding, marketing and PR experience• 15 years of experience specific to health care• Led cancer campaign that won the 2015 gold award from Marketing Healthcare Today magazine and saw 25% increase in cancer service line volumes• Extensive experience building campaigns for health care product lines such as cancer, orthopedics and cardiology • Strong leadership skills with progressive management growth• 2-year, employer-sponsored fellowship with the health care think-tank Advisory Board Company in Washington, D.C.• Positively managed budgets in excess of $5 million• Computer/design skills, including Adobe programs such as InDesign, Muse and Photoshop• Strong history with social media, digital marketing and CRMs• Regularly negotiated six-figure vendor contracts• Extensive physician relations experience, including recruitment, practice branding and strategy
Experience
Senior Director of Marketing
Nov 2016 — Present · Boise, ID, US
Education
University of West Florida
B.A, English
1997
Healthcare Executive Fellowship, Advisory Board Company
Fellow, Healthcare Executive Fellowship
2008 — 2010
East Tennessee State University
Master's degree, Rural Health Issues
2011
Skills
- Ehr
- Newsletters
- Strategic Planning
- Advertising
- Social Networking
- Healthcare Information Technology (Hit)
- Strategic Communications
- Budgets
- Community Outreach
- Physicians
- Healthcare
- Budgeting
- Event Management
- Event Planning
- Healthcare Information Technology
- Electronic Medical Record (Emr)
- Editing
- Nonprofit Organizations
- Social Media
- Copywriting
- Grant Writing
- Leadership
- Press Releases
- Hospitals
- Public Relations
- Internal Communications
- Healthcare Consulting
- Media Relations
- Fundraising
- Public Speaking
- Marketing Communications
- Healthcare Management
- Physician Relations
- Social Media Marketing
- Project Management
- Program Development
- Team Building
- Management
- Nonprofits
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