James Thiessen
Marketing Analyst, Research, Storytelling with Data
- Role
- Sr Marketing Analyst at Cox Media
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About James Thiessen
I specialize in turning marketing data & research into compelling stories and strategic…
Experience
Sr Marketing Analyst
Feb 2022 — Present · Tulsa, OK, US
Researches & analyzes local market audience data to strategically guide marketing proposals and product selection for data-driven digital & linear marketing plans. • Provides research support to sales consultants and management by creating presentations that summarize data, find opportunities and tell stories. • Creates sports packages and identifies opportunities for local sports available on cable. Also, provides sales team with information and assets to maximize revenue from advertising in Sports.• Provide deep dive analysis of local audiences and media usage to guide marketing proposals and product selection. • Provides industry specific competitive analysis to support sales team and give clients insights into their competitive insights in market. • Develops and presents in-depth product training for digital products including Streaming TV and social media.• Translates data sets into actionable insights for sales team to offer consultive marketing solutions to clients. • Serves as local expert for Sports, Automotive research, political advertising insights.• Tools used most often include: Nielsen, Prime Lingo, Vivvix, Strata, AdMall, Microsoft Office Suite (including Excel, Outlook, Word, and PowerPoint), InnVision, ComScore and more.
Education
University of Saskatchewan
Bachelor of Commerce, Marketing
2007 — 2011
Skills
- Marketing Strategy
- Social Media
- Online Advertising
- Marketing
- Integrated Marketing
- Team Leadership
- Social Media Marketing
- Writing
- Digital Marketing
- Marketing Communications
- Online Marketing
- Creative Strategy
- Leadership
- Public Speaking
- Strategic Planning
- Microsoft Office
- Life Coaching
- Web Marketing
- Brand Development
- Consulting
- Marketing Management
- Email Marketing
- Market Research
- Public Relations
- Advertising
- Copywriting
- Social Networking
- Entrepreneurship
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