James Stevenson

National Director Marketing, Rehabilitation Services @CBI Health

Toronto, ON, CA

I lead the development and execution of high-impact marketing strategies aimed at enhancing brand visibility, driving client acquisition, and improving access to quality care. I oversee a talented team, fostering collaboration and growth while ensuring our marketing initiatives align with broader business objectives.My responsibilities include:Strategic Planning: Crafting and implementing comprehensive marketing strategies that support business growth, strengthen brand positioning, and advance organisational goals.Brand Management: Guiding brand development, messaging, and positioning to ensure a consistent and trusted presence across all channels.Storytelling & Content Strategy: Developing authentic, purpose-driven narratives that connect emotionally with audiences, highlight the value of care, and elevate brand perception.Customer & Client Experience Engagement: Designing and leading initiatives that enhance every stage of the client journey, driving satisfaction, loyalty, and long-term relationships.Data Analytics & Insights: Leveraging analytics to uncover trends, measure performance, and inform strategy through actionable, data-driven insights.Digital Marketing Leadership: Overseeing digital campaigns across SEO, social, and paid media, ensuring optimisation and maximum engagement across platforms.Performance Analysis: Measuring key metrics and outcomes to refine strategies, improve ROI, and ensure accountability across all marketing activities.Team Leadership & Development: Mentoring and empowering a high-performing team, fostering innovation, collaboration, and professional growth.Collaboration: Partnering with cross-functional teams and external partners to ensure cohesive execution and alignment across all initiatives.

University of Derby

Bachelor's Degree, Mass Communication/Media Studies