James Maxwell
Growth Advisor Fractional CRO for Profit-driven Creators @James Maxwell
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WORK HISTORY
Growth Advisor Fractional CRO for Profit-driven Creators @James Maxwell
CA
EDUCATION
McMaster University
Bachelor of Commerce (Honours), Marketing
ABOUT JAMES MAXWELL
The explosion of the creator economy is a very good thing. But there’s one huge problem. 95%+ of creators are following the wrong playbooks. It\'s not their fault. They don\'t know what they don\'t know. But—unfortunately—they are leaving tons of revenue on the table because they have structural flaws in the foundation of their businesses. This leaves creators stressed and vulnerable to financial collapse when markets tighten, algorithms change, or leads and referrals suddenly dry up. Here are the most common things I see- 100% reliant on inbound leads + referrals only - 100% dependent on content + algorithms - One-and-done client engagements - No recurring / monthly revenue - Bloated / stressful delivery - Charging way too little - Unclear offers - No upsells - No UVP - Etc. The good new is that all of this can be fixed—quickly. Key #1 = keep it simple. Key #2 = keep it fun. As a 15+ year veteran in startups and small business I will show you exactly which KPIs to focus on. As your Fractional CRO (Chief Revenue Officer) I can handle sales, marketing, and growth while you serve your clients and enjoy true freedom and peace of mind. Apply for a 1-on-1 consultation at getmxw.com to get started.
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