James Stanaway
- Role
- Director of Marketing at Epilog Laser
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About James Stanaway
Over twenty years of experience focusing on the unique challenges and benefits of…
Experience
Director of Marketing
Feb 2001 — Present
As director of marketing at Epilog Laser, I lead a team to design and develop Epilog\'s branding, advertising, web presence, and print collateral development. I was fortunate to join Epilog at a time of unprecedented growth for the company and built a successful marketing team that has continued to grow the business through new market development, the creation of professional marketing campaigns, and by showcasing how our machinery can meet the needs of new and diverse markets. I play an integral role in developing and planning new products and designing and implementing pricing strategies for the product line. I also oversee marketing and sales coordination with our 90+ worldwide distribution network. Specialties-Marketing Strategies for Growth -Creative Strategies to Develop Content -Benefits Analysis to Highlight Core Competencies - Data Analytics for Growth -Project Management -Product and Pricing Strategies -Tradeshow Program Development -SEO for Manufacturing Companies -Development of Influencer Content - Growing a Marketing Program in a Manufacturing Environment -Marketing Plan Success and Measurement
Skills
- Online Advertising
- Social Media Marketing
- Search Engine Optimization (SEO)
- Sales
- Business Development
- Direct Mail
- Product Marketing
- Marketing Strategy
- Press Releases
- Digital Marketing
- Strategic Planning
- Brochures
- Strategic Partnerships
- Competitive Analysis
- Marketing
- Business-to-Business (B2b)
- SEO
- Lead Generation
- Account Management
- Brand Development
- Product Development
- Direct Marketing
- Marketing Management
- Public Relations
- Trade Shows
- Product Management
- Advertising
- Marketing Communications
- Social Media
- Online Marketing
- B2b
- Sales Management
- Start-Ups
- Market Planning
- Integrated Marketing
- Email Marketing
- New Business Development
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