James Squires
Lead Technology Consultant @VML Enterprise Solutions
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WORK HISTORY
Lead Technology Consultant @VML Enterprise Solutions
London, GB
As a Lead Consultant within our Technology Strategy & Consulting practise, I help clients get the most out of marketing technology. Project experience highlights:• Global food and beverages company: defined a set of standardised content operations processes for content studios to adopt, assessing Studios\' current processes and tools to identify pain points and opportunities. A future target state was defined and a phased technology roadmap created to implement on Sitecore Content Hub. Project managed delivery of the first phase of the technology roadmap.• Global beverages company: technology workstream lead for a project to design a Marketing Data Learning Hub, a single source that marketers can use to access marketing intelligence data and reports sourced from marketing research partners based on an AEM and AWS solution.• Multi-national retailer: defined a new strategy for managing content and experiences across consumer channels based on future business ambition (omni-channel, personalised user journeys, increased ‘self-serve’ capabilities). This involved moving away from web page-centric content authoring to a \'headless\' approach, where key structures/ frameworks (content model, metadata schema, design system, UI framework), process enablers (content management processes, governance, DevContentOps) and technology architecture required were defined. A CMS vendor selection approach was also recommended followed by content modelling (concepts, approaches to, creation of an initial content model) ahead of CMS replatforming to Contentful.• Global professional services firm: part of a team to develop a single 360 view of customers using Adobe Experience Platform to drive marketing and sales initiatives. Activities focused on privacy where existing consent data sources were identified, how they could be combined into a single AEP consent schema through integrations and processes for managing GDPR subject access and delete requests defined.
EDUCATION
Anglia Ruskin University
BSc (Hons), Information Systems
ABOUT JAMES SQUIRES
As a technology consultant specialising in martech for over 10 years, I work with marketeers, brand managers, other business stakeholders, UX design teams, technical architects and technical delivery teams to help organisations get the most out of their digital technology investments. Prior to this, I\'ve held a number of wider technology consultant roles spanning requirements analysis, solution architecture, data architecture and enterprise application integration.VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY & R — two of the world\'s most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit
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