James Singer

About James Singer

What data do we have to back up this decision? What data can be used to predict the outcome? What data do we need to measure our success? What data do we need to know if this idea will scale?Those questions are what I love to work on. Gathering, cleaning, analyzing, and visualizing the data to make decisions, confirm decisions, and learn from them. My position as Product Marketing Manager at TrainerRoad was focused on data analysis to drive decision making for the marketing team. Whether it was analyzing SEO data to inform how to grow our organic traffic, YouTube data to grow our channel, or creating a linear regression model to forecast growth, data analysis was at the heart of each decision.A large part of my role was data visualization. I built dashboards for company wide and executive leadership using Google Data Studio and Looker to communicate results in real time. I also generated ad hoc reports with data pulled from our database using SQL and Google Analytics to analyze and visualize marketing and growth related metrics for the executive team to lead decision making.I’ve found that the aspect of my varied positions I value most is working with and analyzing data. Throughout my career, I’ve often sought out projects that are rooted in data analysis, with the goal of informing business decisions. As an SEO Analyst, analyzing keyword data to better optimize my clients\' websites and visualizing the results of our hard work. Or as I mentioned above as a Product Marketing Manager. During my time outside of work, I’ve completed multiple training programs to further my skill set, including a program to receive my Google Data Analytics Professional Certificate. After completing this program with success, I took on additional courses to help further my skills as a data analyst. Today, I am actively learning computer programming and statistical analysis with the programming language R; an endeavor I have greatly enjoyed so far. Now, I am ready to take my career in the direction of data analysis and visualization being my sole focus.

Experience

1. Vice President of Performance Marketing

   TopDog Law

   Feb 2026 — Present

Education

• Arizona State University

  Bachelor's of Science, Marketing (Digital and Integrated Marketing Communications)

  2012 — 2014

Skills

• Link Building
• Microsoft Word
• Marketing
• Research
• Google Adwords
• Online Branding
• Microsoft Excel
• Powerpoint
• Brand Management
• Public Speaking
• Microsoft Office
• Digital Marketing
• Ppc
• Teamwork
• Social Media
• Off-Page SEO
• Google Analytics
• Photoshop
• Customer Service
• SEO