James Sheppard
Assistant Digital Marketing Manager @Adtrak
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WORK HISTORY
Assistant Digital Marketing Manager @Adtrak
Nottingham, GB
EDUCATION
Bishop Grosseteste University
Bachelor of Arts (B.A.), English Literature
ABOUT JAMES SHEPPARD
8 1/2 years of experience in marketing and SEO. Specialised in local SEO for SMEs but also have experience in marketing for e-commerce and national companies- Assistant Digital Marketing manager of a team of 21 people of varying disciplines including SEO and PPC marketers, web designers and developers, copywriters and social media marketers- Project management of content marketing, including research, planning, optimisation and posting of content- Project management of website builds and amends- Planning, executing and reporting on conversion rate optimisation- Link and citation building and analysis- Carrying out online review strategies and reputation management- Familiar with various CMS systems, particularly WordPress- Experienced in numerous tools: Google Analytics; Google Search Console; ahrefs; keyword ranking tools, including Agency Analytics and AccuRanker; several keyword research tools; reporting through Avora and Datorama; CRO analysis through Mouseflow; Salesforce- Experience in copywriting- Previously Deputy Editor for a video game website. Content scheduling, commissioning freelancers and managing budgets, liaising with PR, copy editing, reporting and writing my own content- Freelance games writer, having written for IGN, GamesRadar, CVG and others.
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