James Shears

About James Shears

I am a strategic leader dedicated to driving revenue growth through partnerships and data innovation. With a background spanning data, adtech, and technology platforms, I\'ve honed my expertise in solving complex challenges in streaming, advertising, marketing, and data.As the Founder of Red Leaf Strategies and PARTNERSHIPS agency, I specialize in creating transformative partnerships and navigating the complexities of data management. I\'ve successfully assisted companies in identifying addressable markets, implementing GTM frameworks, and establishing strategic partner ecosystems.My leadership style is built on trust, honesty, and integrity, and I thrive on collaboration across diverse teams. I am passionate about helping organizations unlock their full potential through the power of partnerships and data.If you\'re seeking a strategic partner with a proven track record in driving growth through innovative go-to-market strategies, let\'s connect and explore how we can work together to achieve your goals.

Experience

1. SVP, Advertising

   Thinkanalytics

   Oct 2025 — Present

   Leading the commercial growth of ThinkAnalytics’ advertising and data solutions across broadcasters, streamers, and FAST platforms. Focused on helping customers unlock more value from their first-party data, improve content intelligence, and deliver more effective, outcome-driven advertising.

Education

• Dalhousie University

  Bachelor of Commerce, Finance

  1997 — 2002

Skills

• Excel
• Vci
• Powerpoint
• Word
• Deal Maker
• Salesforce.com
• Broadway
• Fattail