James Shaw
- Role
- Associate Director - Marketing and Brand Launch Excellence at Takeda
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Associate Director - Marketing and Brand Launch Excellence
Dec 2021 — Present
Led Takeda’s PharmSci, Medical Affairs, Sales, and Commercial Launch teams to create launch and marketing strategies, define launch plans, and manage brands including Entyvio, Adynovate, and Gattex.\\\\n• Organized and drove Market Access Insights and Analytics and medical affairs to develop market research plans. Performed hands-on market research as necessary.\\\\n• Identified opportunities to support brand strategy and communicate with Ad-promo and brand marketing team to align and execute strategies.\\\\n• Led late-stage development teams including clinical operations, supply chain, clinical, and market access teams on digital transformation projects to increase cross-functional communication and reduce time to market.\\\\n• Develop and roll out brand implementation and launch structure including roll out and socialization plans, team and sub-team meeting schedules, project cadence, and update meetings with stakeholders.\\\\n• Identify opportunities within the organization to improve digital communication for commercial launch, PharmSci, medical affairs. and clinical teams. Lead teams forward through execution.\\\\n• Develop, maintain, and monitor project plans, project schedules, budgets, and expenditures.\\\\n• Managed Regulatory Ad-promo development teams, and contracted and interfaced with Ad-promo agencies.\\\\n• Partnered with marketing, sales, commercial, and regulatory functions to develop HCP-targeted marketing initiatives.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Agarose Gel Electrophoresis
- Ir Spectroscopy
- Carpentry
- Microsoft Excel
- Cell Culture
- Cell
- Gis
- Viral Stock Production
- Molecular Modeling
- Computational Chemistry
- Autocad
- Powerpoint
- Bacterial Culture
- Assay Development
- Bacterial Transformation
- Uv/Vis
- Geographic Information Systems (Gis)
- Bca Protein Assay
- Immunology
- Plasmid Isolation
- Sds-Page
- Mammalian Cell Culture
- Nmr Spectroscopy
- Microsoft Word
- Western Blotting
- Titration
- Microsoft Office
- Microbiology
- Immunohistochemistry
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