James Saunders

WORK HISTORY

EDUCATION

SKILLS

ABOUT JAMES SAUNDERS

Commercial sales leader with over a decade of experience delivering sustained revenue growth across FMCG, premium consumer brands, grocery, wholesale and e-commerce channels.I specialise in building and executing national sales strategies that drive profitable distribution growth, strengthen key account partnerships and unlock long-term market share gains. My experience spans both global FMCG organisations and high-growth challenger brands, giving me the ability to combine structured commercial discipline with entrepreneurial agility.Career highlights include:• Growing NSV from £380k to £3.7m within a complex national on-trade channel• Scaling volume from 7.7k to 50k 9L cases across national accounts• Securing national listings across major retail and specialist e-commerce platforms• Leading and developing high-performing sales teams with full P&L accountabilityI am motivated by ambitious brands seeking structured commercial growth, strong customer partnerships and disciplined execution across grocery, wholesale and route-to-market channels.Open to senior leadership opportunities within FMCG, food, beverage and consumer brand sectors.