James Sackenheim
Data Analyst, Marketing Data @AAA Club Alliance
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WORK HISTORY
Data Analyst, Marketing Data @AAA Club Alliance
Cincinnati, OH, US
Support lifecycle marketing and customer engagement analytics used to inform acquisition, retention, and policyholder outreach strategies• Develop and maintain customer segmentation frameworks used by marketing and sales teams to coordinate CRM and agent-assisted engagement• Analyze campaign and engagement data to identify behavioral patterns and opportunities to improve lifecycle performance• Build reporting frameworks that translate marketing and customer data into insights used for decision-making across marketing and operations• Ensure data quality, targeting accuracy, and reliable data flows supporting CRM-driven marketing programs
EDUCATION
Northwestern University
Master of Science in Design Innovation (MSDI)
The Ohio State University
Bachelor of Arts in Strategic Communication - Marketing, Advertising, PR & Journalism
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
ABOUT JAMES SACKENHEIM
I work at the intersection of customer behavior analytics, growth strategy, and lifecycle engagement.Across enterprise organizations, startups, and consulting environments, I’ve focused on understanding how customers discover, engage with, and continue using products and services—and how teams can use data to improve those outcomes.My work typically sits between analytics, marketing, and product teams, translating data into clearer decisions about acquisition, engagement, retention, and customer experience.Areas I commonly work in include:• Customer and lifecycle analytics• Growth and acquisition measurement• Marketing investment and incrementality analysis• Customer segmentation and behavioral insights• Experimentation and performance evaluation• Analytics frameworks that support cross-functional decision makingEarlier in my career I led marketing and growth initiatives across both startups and large organizations, including managing significant acquisition budgets and leading marketing teams. More recently my focus has centered increasingly on analytics, measurement, and understanding user behavior through data.I’m particularly interested in roles where analytics helps teams better understand user behavior, product engagement, and growth opportunities, and where data can inform product, marketing, and customer experience decisions.
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