James S.
Design Consultant | Strategic | Product | Brand | Creative Director at Highspot
- Role
- Creative Director at Highspot
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About James S.
As Design and Creative Director at Highspot since January 2025, I lead global design…
Experience
Creative Director
Jan 2025 — Present · Seattle, WA, US
I lead cross-functional, global teams to drive brand transformation, design strategy, and creative excellence for high-growth Enablement SaaS business. My work spans the entire brand lifecycle—from defining positioning and architecture to orchestrating integrated campaigns and immersive experiences—always aligning design vision with business outcomes. Highlights include:• Spearhead the evolution of Highspot’s AI-driven brand identity, weaving advanced concepts into product and marketing alike.• Lead cross-functional creative teams across Seattle, Hyderabad to deliver unified design and brand experiences.• Shape brand architecture ensuring consistency across digital, experiential, and product touchpoints.• Drive experiential design for flagship events such as Spark and Dreamforce, combining physical installations, projection mapping, and digital activations.• Champion AI-powered design workflows, introducing tools and frameworks that enhance creativity, efficiency, and accessibility.• Partner with C-suite and executive leadership to align brand vision with business strategy, ensuring measurable impact on growth and market perception.• Recruit, mentor, and grow multidisciplinary global design talent, establishing a culture of excellence and innovation.
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