James Robinson

About James Robinson

I’m a strategic and results-driven Corporate Communications leader with 20+ years of experience leading internal and external communications, corporate affairs, crisis response, and brand storytelling for emerging, Fortune 500, publicly traded, and global service organizations. From M&A transactions and IPOs to culture transformations and employee engagement campaigns, I bring deep expertise in aligning communications strategy with business priorities to drive stakeholder trust, brand equity, and enterprise value.I’ve advised CEOs, Boards, and C-suites through $B transactions, cross-border integrations, executive transitions, and regulatory challenges—ensuring clarity, consistency, and confidence across all stakeholder groups, including employees, investors, customers, regulators, and media.Whether leading financial communications, public and government affairs, or change management messaging, I build high-performing teams, deliver integrated communications plans, and design governance models that support scalable, data-driven impact. I’m known for succeeding in high-stakes, high-pressure environments with calm precision, cross-functional leadership, and a bias toward action.Career Highlights:• Led all communications for the $6.7B acquisition of Terminix by Rentokil and $1.5B sale of ServiceMaster Brands; repositioned brands, advised executives, and aligned stakeholders throughout the transactions.• Reimagined culture and communications strategy, lifting corporate reputation scores by 7% and securing 500MM+ media impressions in corporate strategy campaign.• Developed and implemented enterprise-wide communications measurement, increasing internal content engagement by >35%.• Built and led high-impact communications teams; elevated cross-functional storytelling that drove transparency, loyalty, and business transformation.

Experience

1. Vice President, Communications

   Avid

   Jul 2025 — Present

Education

• University of Mississippi

  BA, English

• New Memphis Institute

  Fellowship Certificate, Leadership and Community Action

• Savannah College of Art and Design

  Graphic Design

  2010 — 2011

• The New School

  Marketing/Marketing Management, General

  2005 — 2005

• Georgetown University School of Continuing Studies

  Certificate of Legislative Studies, Government Relations and Public Affairs