James Reddington

Senior Loyalty & Crm Europe @bp

London, GB

I am accountable for the overall loyalty & CRM strategic delivery, governance and proposition development across 8 Bp European markets. Commercial management of partnerships, partners and management of multi-million P&L budget and responsibility for 15 team members.Key Achievements: Created the strategic vision and loyalty value proposition framework designed to drive growth in acquisition, engagement & retention alongside unlocking process & resource efficiencies across the business: Gained investment of strategies through inspiring and influencing Senior Leadership by ensuring economic model built on solid commercial business logic and customer and data insight: Delivered 25%($3m+) cost saving through leading resource transformation in-housing external resources building knowledge and career opportunities internally: Drove internal programme investment, adoption & usage through development of strong cross functional relationships across technology, legal and operational teams through collaboration: Developed technology innovation roadmap through interrogation of programme insights and analytics, digital tracking, market and customer research: Implemented measurement framework at both local market and European level ensuring performance continued to meet both KPI metrics and customer insight: Created and led a high performance team through coaching and development.

CIM | The Chartered Institute of Marketing

Professional Diploma In Marketing, Marketing

Leeds Beckett University

HND, Business Information Technology