James Read
Category Merchandising Manager at Revelyst
- Role
- Category Merchandising Manager at Revelyst
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About James Read
I’m a product leader with over a decade in the outdoor and consumer goods industries, driving category strategy and development for global brands like Specialized Bicycle Components. My work centers on translating real consumer insight and market data into products that perform, built with purpose, precision, and a deep understanding of how people actually use them in the wild.At Specialized, I led one of the brand’s most performance-critical categories, growing it into a $25M business while reducing SKUs, improving quality, and accelerating go-to-market timelines. I thrive on bringing design, engineering, and manufacturing together to turn great ideas into real, high-performing products, guiding teams from first concept through to production and launch.I believe the best products are born from insight, refined through iteration, and proven in the elements.
Experience
Category Merchandising Manager
Jan 2026 — Present · Irvine, CA, US
Education
Penn State University
Recreation, Tourism, Park and Management - Business Management, Business Management
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