James Ratekin

National Accounts Manager @Minka Group - Ceiling Fans & Lighting

Corona, CA, US

Ownership for Digital Channel: Responsible for managing and growing revenue and profitability across all digital accounts, driving YOY sales growth through strategic planning, pricing management, and promotional execution.~Key Account Leadership: Led strategic partnerships with top big-box retailers and e-commerce partners, including Amazon 1P and 3P partnerships ~Digital Strategy & Execution: Developed and executed go-to-market strategies for digital channels, ensuring alignment with brand objectives, promotional calendars, and sales targets.~MAP Policy Enforcement: Developed framework and implemented strategies for adherence to Minimum Advertised Price (MAP) policy, collaborating with customers and internal teams to ensure compliance and protect brand integrity.~E-Commerce Platform Optimization: Streamlined workflows and implemented process improvements to drive operational efficiency across pricing updates, content syndication, and promotional setup.

Southwest Minnesota State University

Kinesiology and Exercise Science

Butte College

General Studies