James Raiford
Fortune 50 Senior Manager | B2B & DTC Digital Growth | Digital Transformation
- Role
- Senior Manager, Ecommerce and Digital Growth at Sysco
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Ecommerce and Digital Growth
Jul 2022 — Present · Houston, TX, US
Design go-to-market strategy for new digital and eCommerce products, services, and programs to drive customer acquisition and share of wallet expansion tied to P&L outcomes- Develop end-to-end customer experience programs and provide program requirements to technology teams to build eCommerce and digital experiences- Work with marketing to develop go-to-market plan, campaigns, and content to support commercialization and partner with creative services to develop sales collateral and training to effectively leverage sales channel to drive growth- Work cross-functionally with supply chain management and operating sites to plan for and execute operations necessary to support any new offerings, as well as ensure strong change management with any operational implications- Help design pilot tests and launch and iterate offerings in test markets. Drive analytics and building of analytic tools needed to support key decisions concerning rollouts and BAU activities
Education
University of North Texas
BBA
2005 — 2009
Skills
- Competitive Analysis
- Email Marketing
- Analytics
- Product Marketing
- Online Retail
- Merchandising
- Online Advertising
- Web Analytics
- Online Marketing
- Marketing Strategy
- E-Commerce
- Multi-Channel Marketing
- Mobile Marketing
- Digital Marketing
- Retail
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